To mark its tenth anniversary, Kidscorp unveiled a new visual identity that reflects the evolution of its essence: now more technological, bold, and innovative.
Ten years ago, two entrepreneurs saw what no one else could. As the digital world advanced, a key segment remained invisible: those under 18. In a global context where one in three internet users belongs to this group, Demian Falestchi and Hernán Ratinoff founded Kidscorp to drive a new era of digital marketing, one in which data, technology, innovation, and compliance are the foundation for connecting with young people and their families.
In an industry lacking effective, scalable, or compliant solutions for the U18 segment, Kidscorp decided to create them. From scratch, with resilience, a passion for excellence, and the vision to lead a transformation that others didn’t even dare to imagine.
“We created Kidscorp to close a gap. Today, we’re opening a new paradigm. We understood that to achieve something extraordinary, we had to start by challenging the established order,” says Demian Falestchi, CEO & Co-Founder.
A decade later, Kidscorp is much more than just a leading adtech. Its technological ecosystem is the first programmatic, self-service, and transparent DSP, combining millions of proprietary data points, precise audience segmentation capabilities, and strict compliance with global regulations (COPPA, GDPR, LGPD). This provides planning, execution, creativity, and measurement capabilities that were previously nonexistent and are now the new standard for agencies and advertisers to connect meaningfully, securely, and transparently with the new generations.
On the occasion of its tenth anniversary, Kidscorp unveils a new visual identity that represents the evolution of its essence: more technological, bolder, more innovative. “This new brand is more than a cosmetic change; it’s a declaration of principles. We’re celebrating a decade of firm convictions, of dreams that became products, and of values that brought us here. Today, we project ourselves into the future with an identity that reflects who we are and what we are destined to be: the leading adtech partner for reaching new generations,” Falestchi emphasizes.
This journey was not without challenges. But if anything distinguishes Kidscorp, it’s its determination to transform obstacles into opportunities. They bet on technology when others hesitated, on knowledge, launching a data and insights platform that allowed them to understand—like never before—the digital behavior of children, adolescents, and their families. They surrounded themselves with a team committed to building something great, with solid values and a clear purpose.
Furthermore, the company has taken a leading role in educating and professionalizing the ecosystem, launching more than 1,000 specialized content pieces, reports, research projects, and training spaces to empower the market through knowledge. This is also why major global advertisers and agencies such as Disney, Mattel, Nintendo, LEGO, Netflix, Warner Bros. Discovery, Adidas, Hasbro, Kellanova, OMG, WPP, Publicis, IPG, Dentsu, and Havas trust its offering.
“We’ve celebrated 10 years of being true to our core values of challenging the status quo, basing 100% of our decisions on three pillars that define our DNA: data & technology first, innovation & disruption, and market empathy. But the best is yet to come. We’re moving towards the next frontier: scaling our impact globally,” summarizes Hernán Ratinoff, COO & Co-Founder.
Driven by an experienced and established regional team, Kidscorp is preparing for its next phase with an ambitious and expansive vision. With the best technology on the global market and the most qualified talent in the industry, the company is projecting its growth toward greater scale, aiming to become the leading adtech partner globally.
