The only adtech infrastructure built for U18 audiences enters the world’s most competitive advertising market
New York / Buenos Aires, April, 2026 — Kidscorp, the leading adtech company enabling brands and agencies to reach U18 audience, today announces the appointment of Mark Fogelberg as General Manager, United States. Mr Fogelberg will lead the build-out of Kidscorp’s local team and drive commercial expansion across the U.S. market.
The move represents the most significant bet in the company’s eleven-year history — and the natural next step for a company that isn’t entering the U.S. market so much as completing its global footprint.
The Right Executive for the Right Moment
Fogelberg brings over 20 years of experience at the intersection of advertising, data, and technology, with senior leadership roles at some of the most influential companies in the ecosystem: OpenX, PwC, Engine UK, GroupM, Omnicom Media Group, and AT&T. His track record spans go-to-market strategy, revenue leadership, and deep relationships across the world’s top holding groups — Omnicom, WPP, Publicis, IPG, Havas, and Dentsu — making him uniquely positioned to connect Kidscorp’s value proposition with the largest advertisers and agencies in North America.
“The U18 market is the most underestimated opportunity in digital advertising today. Kidscorp didn’t just identify the problem, they spent 11 years building the only real solution. I’m here to make sure the U.S. market knows it.” — Mark Fogelberg, General Manager United States, Kidscorp
When the Inevitable Becomes a Business Strategy
One in three internet users is under 18. That’s $5.39 trillion in economic impact — larger than Japan’s GDP. Yet 7 out of 10 dollars spent targeting U18 audiences never reach them, because the adtech ecosystem was built for adults.
“During our first eleven years, we built an industry that didn’t exist, driven by the conviction that digital marketing for the next generation needed its own rules, technology, and purpose. Our first decade was about building that standard from scratch in the region where we were born. The second is about scaling it without borders, on the most advanced technology we’ve ever built. Bringing Mark on board is the move that makes it happen.” — Demian Falestchi, CEO & Co-Founder, Kidscorp
“The youth digital advertising market will reach $11.3 billion by 2030 — and it remains trapped between fragmented, high-margin networks and premium inventory with no efficient programmatic monetization. The result is an inefficiency tax that caps brand investment and leaves money on the table.” — Mark Fogelberg, General Manager United States, Kidscorp.
Kidscorp saw this coming in 2015 and built the infrastructure to fix it: the only full-service for the U18 market — a full-stack, privacy-by-design platform with native compliance under COPPA, GDPR, and LGPD, certified under the FTC Safe Harbor Program by kidSAFE Seal, with full visibility over every impression, integrated across channels U18 audiences consume daily, and powered by AI-native predictive models trained over eleven years — the only methodology capable of segmenting U18 audiences without individual tracking, and a moat no competitor can replicate.
“AI is transforming our products, algorithms, and operations in real time. But what sets us apart isn’t adopting it — it’s that every solution we build today is designed 100% for an agentic era. Entering the U.S. at this exact moment isn’t a coincidence. We’re bringing the most advanced version of Kidscorp to the most demanding market in the world. All with a single focus: better outcomes for our clients.”— Hernán Ratinoff, COO & Co-Founder, Kidscorp
With a tier-1 portfolio including Disney, Warner Bros. Discovery, Netflix, Nintendo, Mattel, LEGO, Spin Master, Danone, Kellanova, McDonald’s, Nike, and Adidas — and the world’s leading agencies: Dentsu, WPP, IPG Mediabrands, Omnicom Media Group, Havas, and Publicis Groupe — Kidscorp enters the U.S. market from a position of demonstrated leadership, not potential.
