The rules for advertising to children and teens are intricate and vary globally. Understand the key regulations like COPPA, GDPR, and LGPD, and discover how our U18 DSP provides the tools to help you advertise responsibly and effectively.
The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law that governs the online collection of personal information from children under 13. It requires verifiable parental consent and places strict limits on data collection and behavioral advertising.
Brazil's Lei Geral de Proteção de Dados (LGPD) has a dedicated chapter for protecting children and adolescents. It requires specific parental consent for any data collection and dictates that all data processing must be conducted in the child's best interest.
The General Data Protection Regulation (GDPR) includes specific, stricter rules for processing the personal data of children in the EU. It establishes a high bar for consent (requiring parental permission for children under a certain age, typically 13-16) and mandates a "privacy by design" approach.
At Kidscorp, compliance isn't just a box to check—it's built into everything we do.
No tracking, full compliance, smart anonymous targeting.
Certified by the kidSAFE Seal program for meeting best practices for online safety for kids.
No use of personal data or retargeting practices, aligning with ethical standards for minors.
Only compliant impression and click trackers allowed; no invasive third-party tags.
Human moderation + AI filters to ensure ads run only on safe, contextually suitable inventory.
