Responsible advertising
in a complex world
The rules for advertising to children and teens are intricate and vary globally. Understand the key regulations like COPPA, GDPR, and LGPD, and discover how our DSP provides the tools to help you advertise responsibly and effectively.
What is COPPA?
The Children’s Online Privacy Protection Act (COPPA) is a U.S. federal law that governs the online collection of personal information from children under 13. It requires verifiable parental consent and places strict limits on data collection and behavioral advertising.
What is LGPD?
Brazil’s Lei Geral de Proteção de Dados (LGPD) has a dedicated chapter for protecting children and adolescents. It requires specific parental consent for any data collection and dictates that all data processing must be conducted in the child’s best interest.
What is GDPR?
The General Data Protection Regulation (GDPR) includes specific, stricter rules for processing the personal data of children in the EU. It establishes a high bar for consent (requiring parental permission for children under a certain age, typically 13-16) and mandates a “privacy by design” approach.
How Kidscorp ensures compliance
At Kidscorp, compliance isn’t just a box to check—it’s built into everything we do.
Privacy by design
No tracking, full compliance, smart anonymous targeting.
kidSAFE certification
Certified by the kidSAFE Seal program for meeting best practices for online safety for kids.
No retargeting or user-level tracking
No use of personal data or retargeting practices, aligning with ethical standards for minors.
Approved trackers only
Only compliant impression and click trackers allowed; no invasive third-party tags.
Brand safe environment
Human moderation + AI filters to ensure ads run only on safe, contextually suitable inventory.
Our certified privacy by design approach