Kidscorp, announces the appointment of Roberta Sirota as Country Manager of its Brazil operation. This appointment reinforces the company’s growth and consolidation strategy in one of its most strategic markets, while reaffirming its commitment to responsible, ethical, and relevant communication for young audiences and families.
With 25 years of professional experience, including 15 years at Turner, Roberta has built a strong career leading commercial teams at companies such as Disney, Iguatemi, and JCDecaux. Her background positions her as a strategic leader focused on brand building, performance, and team development, always with a client-centric approach. In recent years, she has expanded her role within the digital and adtech ecosystem, deepening her expertise in data, technology, and new monetization models. Her leadership is defined by innovation and creative solutions, combined with a strong commitment to ethics, social responsibility, and positive impact—especially when engaging with U18 audiences and their families. Roberta believes that human-centered leadership, which values people and upholds core values, is essential for sustainable success.
“Taking on the leadership of Kidscorp in Brazil is a challenge that truly excites me. I see a significant opportunity to expand the business, strengthen partnerships, and help brands connect with young audiences and families in a smarter, more responsible, and more relevant way,” says Roberta Sirota.
Leading the Brazilian operation, the executive will be responsible for accelerating sustainable business growth, strengthening Kidscorp’s value proposition, and deepening relationships with brands, agencies, and strategic partners—always guided by the principles of ethical and safe communication for young and family audiences.
“Brazil is a priority market for Kidscorp. Roberta’s arrival reinforces our ambition to grow consistently, deepen strategic relationships, and expand the impact of our solutions, always with responsibility and respect for the audiences we serve,” says Demian Falestchi, CEO and founder of Kidscorp.
With this appointment, Kidscorp reaffirms its commitment to the Brazilian market and strengthens its position as a leading reference in responsible, safe marketing solutions focused on creating value for children, teenagers, and families.
