Objective
To launch the Bubbles & Friends intellectual property (IP) from scratch in the competitive U.S. market. Our goal was to establish its digital ecosystem to drive online engagement, generate e-commerce sales, and ultimately increase enrollments at its parent brand’s physical education centers.
Strategy
- In-Depth Diagnosis: We conducted an IP analysis to identify its core strengths and created an audience profile of kids and parents, geolocated in key states where The Learning Experience® operates.
- Competitive Analysis: We mapped the landscape of similar IPs on YouTube to define a unique positioning and a winning content strategy.
- 360° YouTube Campaign: We paired brand-building edutainment content with rigorous ad spend optimization. Our data-driven approach, using continuous A/B testing on creatives and audiences, systematically reduced the CPM/CPV/CPA and maximized the budget’s impact in bridging the digital-to-physical gap.
Results: we turned an unknown IP into a tangible business asset with record-breaking results
- +30,000 new YouTube subscribers in just 4 weeks.
- 92% more efficient CPA ($0.82 vs. the $10.90 benchmark), achieving massive brand positioning with an optimized budget.
- First sales on their licensed product e-commerce store were generated in record time, driven by high user engagement.
- Direct increase in interest and enrollments for the physical centers, demonstrating a clear return on investment (ROI) by connecting the digital strategy to the core business.
