About Kidscorp, U18 adtech specialists

By building a safer internet, we break ground for the next generation.

That's the sentence we work against every day. It shapes what we build, how we make decisions, and the kind of company we've chosen to be with each other.

Work with us arrow_forward

Why we do it

One in three people online is under 18.

For most brands, that audience isn't optional. And for the audience itself, advertising is what keeps the door open: it funds the creators and content owners doing the best work, and it lets a whole generation keep free access to the largest library humanity has ever built.

The problem was never safety. It was infrastructure — the pipes to reach that audience properly were never built, so roughly seven out of ten dollars aimed at them never land.

That's the gap Kidscorp exists to close.

Fewer walls. Better pipes. That's the work.

Building the category

The industry needed infrastructure at scale

Compliance is the floor, not the product. It earns you the right to operate; it was never going to be the reason a brand shows up.

So we built for the harder part: understanding an audience that can't be tracked, and making it work the way media teams already plan, buy and measure.

In 2015 there was no data, no platform and no standard for audiences under 18. We started with a hypothesis and nobody to copy, and every campaign since has fed what we know.

In 2021 we added a second layer: our own panel, where kids, teens and their parents tell us directly what they watch and play, across seven markets. Today Kidscorp runs the only self-service U18 technology in the world.

We built the pipes. Then we built the platform.

What guides us

What we have in common

Four values that set the bar for how we work every day.

We experiment with purpose. We execute with courage.

Learning is our engine and invention our goal. But between a hypothesis and a result there is execution — and we sign up for both halves.

We turn data into action

We plan with the same data we measure with. Critical thinking is what turns that evidence into a decision, and what turns a number into something that moves.

Human connection is our competitive mode

We co-create, inside and outside. We take our clients' objectives as our own: their goals are our goals.

We lead by breaking ground

We build what the market was missing. Here you're expected to propose the thing nobody has tried yet.

Life at Kidscorp

Human connection is
how we win.

The best things we build here start with people sharing time and thinking together. So we make room for it, and we make the most of every moment the team spends side by side.

We're a culture made of cultures: local teams who actually live their market, building one thing together.