Parenting
is a human
condition, not
a segment
Our solution lets you reach parents based
on their children’s distinct interests.
DSP
Parents as a state
Stop targeting parents as a demographic and start connecting with parenthood as a state of being. Our technology identifies the moments that matter, allowing you to engage the right parent for the right child when their family needs are top-of-mind.
dsp features
Bond
Powered by declarative insights and family habits to engage parents across generations, based on their children’s age.
dsp features
Moments
Based on time and day of the peak moments family consumption.
dsp features
Affinity
Driven by predictive modeling to understand parental
involvement across key industries.
DSP FEATURES
SES
Activation of family audiences through a cultural and financial context, not just demographic segmentation.
DSP FEATURES
Omnichannel
Reaching the modern family requires being everywhere they are. Our omnichannel DSP simplifies this for you. It’s your central hub to access the entire family media ecosystem—Connected TV, mobile, desktop, and tablets. Target co-viewing moments on shared screens or focus specifically on parents’ devices. You get the control to craft your perfect media mix, while we ensure you reach them at the right time, every time.
Flexible business model
Whether you prefer a managed service or self-service experience, our DSP adapts to your team’s operational
needs. Rely on our expert team—with over 10 years of experience and thousands of campaigns delivered across
the U18 industries—to support and execute your campaigns if needed
Self-Service Model
Managed Service Model
Best for
Teams who want direct, hands-on control of their campaigns.
Teams who want to leverage outside expertise for campaign execution.
Primary benefit
Total flexibility and integration
with your in-house workflow.
End-to-end strategic support
and campaign management
Commitment
Annual agreement with a dedicated Service Level Agreement (SLA).
Flexible, on a campaign-by-campaign basis.
Reporting
Full, on-demand access to our real-time analytics platform.
Custom reports and insights delivered by your account team + access to our real-time analytics platform.
Creative support
Creative strategy and production included,
