Great campaigns need playable immersive unskippable brand-safe creatives

Reaching your audience is only half the job. The other half is creating touchpoints they remember. We build every format for the under-18 world: safe, relevant and built to perform.

Explore the studio

Formats we build

YouTube formatsBranded videosGameadsInteractiveRoblox minigamesRoblox Branded ExperiencesAInfluencers

We don't shrink adult ads for kids. We design for how kids and teens actually play, watch and share, with safety built in from the very first sketch.

  1. Omnichannel

    One idea, adapted to every channel, from broad-reach video to immersive worlds.

  2. Targeting

    Creatives tuned to the age band and context of your campaign audience.

  3. Expertise

    Years of U18 campaigns and proprietary insights feed every format we ship.

  4. Compliant

    Every creative is reviewed to be suitable for under-18 audiences before it goes live.

Our creative solutions, made for U18

Advertise on YouTube and reach kids right

Our contextual engine reads the content of the videos your audience is watching, beyond basic demographics. The U18 DSP then places your ad next to the most relevant, brand-suitable content.

  • location_searchingContextual placement
  • shieldBrand suitability
Ad · Sponsored Video will play after ad

radarContext match

  • Family movies
  • Fantasy & musicals
  • Ages 6 to 12
  • Family friendly
  • Brand-safe channel
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Playable ads for unmatched results

We go beyond video. Your ad becomes a mini-game, a rewarding challenge or a surprising story: genuine moments of joy that build positive brand association.

  • sports_esportsPlayable formats
  • favoriteEmotional connection

touch_appTry it: scratch the card

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Roblox branded experiences connecting new generations

The metaverse is already here, and your audience is building its culture. Standard ads are just noise: your brand needs experiences worth exploring and sharing.

  • view_in_arBranded experiences
  • groupsCommunity-first
Learn more
Nesquik Roblox experience
YPF Roblox experience
Galletas Festival Roblox experience
Mundo Campero Roblox experience
Bilz & Pap Roblox experience
Chocowow Roblox experience

pan_toolDrag the block

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AInfluencers: smart, safe characters

Kids and teens follow stories, values and interactivity, not just people. AInfluencers are AI-powered virtual personalities that speak to U18 audiences in their language, at their pace and on their platforms.

  • smart_toyAI characters
  • securityPrivacy by design
auto_awesomeAI character
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From brief to brand-safe

One team owns the creative from the first idea to the last optimization.

  1. assignmentBrief & audienceAge band, context and the KPI that defines success.
  2. lightbulbConcept & copyMechanics, story and words calibrated for U18.
  3. brushProductionDesign, animation, 3D and builds for every placement.
  4. verified_userCompliance reviewContent and privacy checks before anything ships.
  5. rocket_launchLaunch & optimizeWe read the data in flight and iterate the creative.

Built on U18 UX research, not guesswork

From ages 3 to 18 the rules of design change completely. Every creative follows our U18 UX framework (touch targets, cognitive load, information architecture and accessibility), calibrated by age so kids and teens understand what they see.

4 giant cards, sound cues and stars. No reading required.

Explore U18 UX
volume_up

touch_appTap two cards to play

Explore U18 UX
groupsSegmentation by age3–5, 6–8, 9–12 and 13–18 each need their own interaction model.
psychologyCognitive load3 to 5 items in working memory. Progressive disclosure, always.
hubHub & spoke navigationSpatial navigation for under-12s, never more than two levels deep.
volume_upSound & scaffoldingEarcons calibrated by importance, complexity unlocked as mastery grows.

Privacy by design, certified

Every creative is reviewed against the strictest child safety standards. We are COPPA certified, a kidSAFE Seal Program member, and compliant with GDPR and LGPD, so your brand stays on the right side of the law and of trust.

COPPA
Certified
kidSAFE
Seal Program
GDPR
Compliant
LGPD
Compliant
Pokémon TCG surprise box creative with the Lapras ex card, being reviewed for U18 suitability
  • lock
    No PII collectedZero personal data from minors at any stage.
  • verified_user
    Content classificationEach asset reviewed for U18 suitability.
  • policy
    Multi-regulation coverageBuilt for the major child privacy laws.
  • gavel
    Legal reviewOur compliance team signs off before delivery.

The work, by objective