São Paulo, October 23, 2025 – Red Bull Bragantino, the Brazilian football club, set out to modernize its connection with Gen Z and the teen audience in Brazil. Aiming to celebrate Children’s Day 2025 and position the club as a digital entertainment leader, the team partnered with Kidscorp to launch a high-impact campaign on Roblox — a platform with over 30 million active users in the country.
To achieve this, both companies worked together to enhance the club’s presence within the gaming ecosystem, creating a real and authentic connection with teens of all genders aged 13 to 17.
“It’s an honor for Kidscorp to have been chosen as an innovation partner by a club with Red Bull Bragantino’s vision. This partnership confirms that the future of sports fan engagement lies in the metaverse — and that Kidscorp is the bridge connecting clubs with teen audiences in an authentic and lasting way,” said Amanda Siqueira, Business Development Manager at Kidscorp.
From data to engagement: the strategy behind the impact
Leveraging its strongest asset — a deep and granular understanding of kids and teen audiences — Kidscorp designed a customized Roblox experience built on three pillars:
1. Unique understanding of the gamer audience
Based on its data ecosystem and U18 expertise, Kidscorp identified Roblox as the most influential digital environment for Brazilian teens, where 7 out of 10 young people aged 10 to 17 participate weekly.
Within the platform, social interaction, friendly competition, and personalization drive engagement, and over 80% of players are open to discovering brands inside the game when they are part of the narrative.
2. Immersive experience that boosts engagement
A Kick Ball–style minigame was developed, where players scored headers and dodged obstacles while interacting with the club’s branding.
Brand integration was completely native — from the stands and soccer balls to environmental elements — achieving higher exposure and recall than traditional social media (11 minutes of average playtime vs. 1.3 seconds of view time).
3. Targeted amplification with proprietary technology
Through the Teleport Portal tool, traffic was redirected from Roblox’s most popular experiences to the club’s activation, ensuring message exposure to the platform’s 30+ million active users in Brazil.
This audience intelligence enabled Kidscorp to design an authentic proposal aligned with the habits, language, and motivations that define teen gamer culture in Brazil.
The impact: authentic engagement and brand building
More than a one-off campaign, this initiative opens a new chapter in the relationship between sports and the gaming ecosystem. Kidscorp’s methodology — powered by data, creativity, and technology — delivers meaningful brand exposure and participatory experiences that foster long-term identification and loyalty.
The Roblox experience blends immersive entertainment, social interaction, and brand value, creating connections that go beyond gameplay and strengthen emotional bonds with the Brazilian teen community.
Leading the new era of fan engagement
This Roblox campaign positions Red Bull Bragantino and Kidscorp at the forefront of sports activation in the metaverse, merging entertainment, data, and technology to build deeper connections with young fans.
Looking ahead to the 2026 World Cup, this case stands as a benchmark for how gaming can transform the relationship between clubs and new generations.
With proprietary solutions, exclusive data, and a unique understanding of teen audiences, Kidscorp leads the evolution of fan engagement — creating safe, relevant, and memorable experiences that are setting the new standard for the industry.
