By: Publimark Roberta Sirota, country manager of Kidscorp Brazil The model that underpinned much of digital advertising in recent years has just become obsolete for those addressing minors. Since March 17th, with the enactment of the Digital ECA (Statute of Children and Adolescents), Brazil has made it clear that protecting children and adolescents online is […]
What does the Digital ECA require of brands? Read More »
The only adtech infrastructure built for U18 audiences enters the world’s most competitive advertising market New York / Buenos Aires, April, 2026 — Kidscorp, the leading adtech company enabling brands and agencies to reach U18 audience, today announces the appointment of Mark Fogelberg as General Manager, United States. Mr Fogelberg will lead the build-out of
By: Ad News On this day, March 17th, Brazil will take a historic step with the entry into force of the Digital Statute for Children and Adolescents (ECA Digital). For some in the industry, the announcement of new restrictions, especially the prohibition of profiling techniques for targeting advertisements to minors, may cause apprehension. However, the perspective
More rules, better advertising: the opportunity behind the new Digital ECA Read More »
By: Total Medios The tool allows experimentation with more than 50 interactive formats, reinforcing Kidscorp’s comprehensive offering, whose DSP guarantees precise segmentation, real-time optimization, impact frequency, and regulatory compliance for U18 audiences. With the goal of offering creative content that boosts results, Kidscorp presents its new Creative Gallery, an interactive platform designed for brands and
Kidscorp, announces the appointment of Roberta Sirota as Country Manager of its Brazil operation. This appointment reinforces the company’s growth and consolidation strategy in one of its most strategic markets, while reaffirming its commitment to responsible, ethical, and relevant communication for young audiences and families. With 25 years of professional experience, including 15 years at
Kidscorp announces Roberta Sirota as Country Manager in Brazil Read More »
For years, the digital advertising industry tried to solve the challenge of U18 audiences by applying frameworks designed for adults. The same formats, the same KPIs, the same success metrics. The outcome was predictable: campaigns that fail to generate real impact or build brand value within a completely different segment. At Kidscorp, after more than
The KPIs of the Kidscorp DSP that set the standard for effective U18 campaigns Read More »
In a context where children’s consumption habits are deeply shaped by the digital environment, leading brands must connect with them through the formats…
Kidscorp celebrates 10 years of connecting brands with new generations Read More »
In a context where children’s consumption habits are deeply shaped by the digital environment, leading brands must connect with them through the formats…
Kidscorp CEO: “Advertising to children is possible” Read More »
In a context where children’s consumption habits are deeply shaped by the digital environment, leading brands must connect with them through the formats…
World Gamer’s Day: New mini-game formats launched on Roblox Read More »
By Demian Falestchi | CEO & Founder of Kidscorp Today, 1 in every 3 internet users worldwide is under the age of 18. Yet much of the advertising industry still operates with tools, formats, and structures designed for adults. The result is a costly paradox: over 70% of advertising spend targeting minors is wasted when
The new generation demands a new industry Read More »
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