Red Bull Bragantino is now part of the Roblox universe . In partnership with Kidscorp , the club created a themed space within the game, offering challenges and interactions for users. The initiative aims to further connect “Massa Bruta,” the team’s nickname, with young audiences, both regional and national, especially children aged 6 to 13.
The project proposes a challenge in which players must score as many headed goals as possible while avoiding obstacles that complicate the character’s life. The setting simulates the Red Bull Bragantino stadium, stylized with the club’s crest, and will be available for four months.
The debut will take place this Saturday, the 11th, during the “Toro Loko no Mundo da Diversão” event in Bragança Paulista, celebrating Children’s Day, bringing together around 3,000 children from the region. The game will also be available at other club locations, such as Casa Red Bull Bragantino, a traditional meeting place for fans.
Roblox is an immersive virtual platform, hugely popular among children and teenagers worldwide, with 300 million monthly active users. The ability to engage young people was crucial for Red Bull Bragantino, which seeks to stimulate interest in the club and foster a new generation of fans.
“Kidscorp is very proud to be part of this innovative project alongside Red Bull Bragantino. We deeply believe in the power of sport as a tool for connection and inspiration for children, and we want to promote this safely, responsibly, and in full compliance with the legal guidelines that govern our operations in the digital environment,” says Amanda Siqueira, Business Development Manager at Kidscorp.
