More than three years ago we placed the first one. Today we count 30+ brand worlds in Roblox, 400k+ players and eight countries. And we are only getting started.
We understand who plays: the kids and teens who grow up inside these worlds. And we know how to bring a brand in and make it part of the game.
Gamers, kids and teens who don’t see a brand as advertising. They live it as part of the world.
Four capabilities that work together to make a brand part of the game.
From campaigns that came and went to worlds that last, for big and small brands. Keep scrolling to travel through time.
We entered through the largest market in LATAM with a branded store players could walk through and equip.
Nesquik Chile’s own game, kept alive through four updates, contests and new in-game items.
A multiplayer kart race set in Viña del Mar, part of a 360° campaign that starts on TV and lands in the metaverse.
Pollo Campero’s first Roblox world, boosted by a limited-time mission and virtual merch that kept players coming back.
The first brand experience in Roblox for Central America and the Caribbean: themed minigames and a bridge from the product on shelf to the game.
A kick-ball style minigame with native brand integration, amplified through our Teleport Portal tool.
Grupo Nutresa’s first immersive world on Roblox, with an obby, a competitive tiles game and exclusive avatar items.
YPF’s World Cup 2026 Fan Fest lives inside Roblox, with missions that let fans follow the tournament from the game.
From a first presence to a world of your own. Pick one format or combine them in a single campaign.
Virtual out-of-home: billboards and teleports placed in high-traffic areas of Roblox, reaching players where they already are.
Opt-in video where players choose to watch in exchange for an in-game reward, inside a brand-safe environment.
Short, replayable games built around the brand: obstacle courses, runners, kart races and more.
Full custom worlds with zones, avatar items and community mechanics designed to keep players coming back.
Everything a brand needs to know before activating inside Roblox: how it is targeted, what the brand controls and what guarantees the message reaches the right place. Brand safety and compliance, by design.
Certified
Compliant
Seal Program
CompliantWe work with two paths depending on audience age. Every age can access the experiences; what changes is the media. For under 13s we activate In-App Premium interactive formats (Gameads), natively integrated into the experience. For 13+ we add VOOH billboards and portals that drive traffic to Branded Experiences and minigames. In both cases, targeting runs on geolocation, device type (mobile, PC, tablet) and passion points.
On platform signals, never on personal user information. Geo, device and passion points give real precision without touching identifiable data, which is what makes COPPA, LGPD and GDPR-K part of the architecture instead of a patch at the end of the campaign.
Roblox’s age tier system (Kids / Select / Standard). The classification of each experience sets its advertising eligibility layer: which inventory is enabled, which formats can be served and which Ads Manager campaigns can run with 13+ targeting.
It goes through the Maturity & Compliance Questionnaire and Roblox’s review process. Without a validated classification there is no publication. That filter matters because it makes sure every one of our projects is brand safe.
In a Branded Experience and in a Minigame the brand controls 100%: setting, mechanics, narrative and what the player sees at every moment. There is no third-party content around the message and no unpredictable adjacencies.
With Roblox’s native moderation systems and filtered chat, no exits to external domains and no data collection inside the experience. The perimeter is closed by design, plus a Kidscorp moderation layer.
With the same logic as the rest of the Kidscorp ecosystem: verified inventory, auditable metrics and full visibility of what was delivered, from planning to the closing report.
Tell us the brand and the goal. We design the world where the next generation will want to be.
