Kidscorp partnered with ChocoWOW, a cookie brand within the Corporación Multi Inversiones (CMI) portfolio. The brand first engaged Kidscorp in 2022 to become the inaugural brand in Central America and the Caribbean present in the metaverse through VOOH advertising. The subsequent challenge involved developing the first brand experience in Roblox for the region, promoting their product portfolio and launching new Minibites cookies.
Kidscorp created the Chocowow Gaming House, establishing the brand as the first in Central America with a dedicated metaverse space.
"At Kidscorp, we have the mission to create innovative and entertaining strategies for the U18 segment."
— Nicolás Cáceres, Head of Strategy & Innovation at Kidscorp
Game Features & Mechanics
Four thematic minigames were developed to keep players engaged and drive continuous interaction with the brand:
- Bites Challenge: A timed obstacle course with four difficulty levels, escalating the challenge for every type of player.
- Vertical obstacle course with platform dynamics, designed for skilled players looking for a challenge.
- Cookie Simulator: Designed for continuous engagement and repeat sessions.
- Minigames released gradually to maintain long-term player interest and keep the experience fresh.
Innovative OFF to ON Dynamic
One of the most breakthrough elements of the experience was a seamless bridge between the physical and digital worlds. Players scanned barcodes from physical ChocoWOW products to unlock the "Chocolovers" level, granting access to VIP areas and in-game boosts.
Virtual goods were incorporated into the game store — some purely aesthetic, others providing real gameplay advantages — creating a compelling reason for players to engage both with the product on shelf and inside the game.
Ranking & Competition Systems
To drive retention and repeat play, two ranking systems were implemented in parallel:
- Weekly rankings for short-term competition, keeping players coming back every week.
- Overall rankings spanning months, building toward an "Ultimate Winner" — a long-term hook that sustained engagement throughout the campaign.
Brand Characters & Local Influencers
Two Guatemalan influencers — Alex Diaz and Rafa André — welcomed players inside the experience and explained game dynamics, adding a layer of local cultural relevance and authenticity that resonated with the target audience.
Results & Impact
The Chocowow Gaming House demonstrated high player participation and retention, establishing a new benchmark for how brands in Central America can leverage innovative platforms like Roblox to strengthen competitive positioning through gamification and digital marketing integration.
The project stands as proof that linking physical product launches to digital metaverse experiences creates measurable engagement — and a replicable playbook for future campaigns. Kidscorp has now launched more than 10 brand experiences in Roblox and Fortnite and created over 20 VOOH advertising campaigns.
