Objective
Soprole aimed to boost consumption of its 1+1 and Jalea UNO desserts among Chilean teenagers through a strategic digital campaign targeting where young people actively engage.
Strategy
The campaign was built on a solid research foundation:
- 70% of minors influence household food purchases
- 72% of Chilean teens play video games
- 46% use Roblox; 39% play it the most; 35% call it their favorite platform
Two core pillars structured the activation:
- Portals: Branded presence with digital billboards in high-traffic Roblox areas.
- Custom minigames: Runner-based experiences with themed worlds and product-specific graphics.
The campaign leveraged Kidscorp's proprietary data stack to identify micro-audiences with affinities for simulation and crafting mechanics.
Results: a real connection with Chilean teens — on their turf
25,000+
Impressions in Roblox teleports
10,000+
Unique players engaged
2:30 min
Average playtime — exceeding category benchmarks
90%
Replay rate
- 11,000+ unique minigame sessions.
- We transformed the product narrative into an interactive experience, ensuring real connection and regulatory compliance.