Kidscorp celebrates the success of Mundo Campero on Roblox, a branded experience created in collaboration with CMI Alimentos for Pollo Campero. In less than five months since its launch, the experience surpassed 100,000 visits, becoming the most-played branded experience in the Central American region.
Results
Campaign Highlights
During Gamer's Day (August 29 – September 12), an exclusive mission called "Sabor Contrarreloj" drove a significant spike in engagement. The top three players received prizes, and the launch of virtual merchandise in the in-game Pollito store further boosted visits and user participation.
What the team said
"This project demonstrates how the metaverse can transform the way brands engage with younger audiences. Surpassing our own expectations reflects the strength of the strategy and the depth of connection players built with the brand."
— Alejandro Sánchez Pabón, Head of Metaverse Hub at Kidscorp
"Reaching these results demonstrates the initiative's success. The teamwork with Kidscorp has been crucial to this achievement."
— Mercedes Zeceña, Regional Digital Marketing, CMI Alimentos
See it in action
Strategic Impact
The campaign positions Pollo Campero as a regional leader in adopting emerging technologies to connect with younger demographics, marking a significant milestone in the brand's digital transformation strategy and proving that the metaverse is a powerful channel for meaningful brand engagement.