01
Strategy & gamification
We translate brand goals and identity into an interactive environment. More than a banner inside the game: a touchpoint that carries the brand’s DNA.
From brief to published world. All in‑house.
Four capabilities that work together to make a brand part of the game.
02
Game design
Designed experiences: economy and progression that drive player retention, and a world that lasts campaign after campaign instead of an in-and-out that disappears.
03
3D assets & modeling
Custom characters, environments and brand objects built from scratch. 80+ virtual goods designed and published to date.
6 minavg. playtime+400Kplayers
04
Dev, metrics & reports
Game mechanics development, metrics and measurement, powered by the brand’s own first-party data.
Three years, one path
From campaigns that came and went to worlds that last, for big and small brands. In the hub, each one is a portal.
2023
First brand world · Brazil
AdidasOur first brand experience in Roblox
We entered through the largest market in LATAM with a branded store players could walk through and equip.
1stKidscorp brand world in Roblox
2024
Adventure game · Chile
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NesquikLa Gran Aventura: an experience that became a brand asset
Nesquik Chile’s own game, kept alive through four updates, contests and new in-game items.
9:44Average playtime
4Updates since launch
2024
Kart racing · Chile
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Bilz & PapBack to School Kart
A multiplayer kart race set in Viña del Mar, part of a 360° campaign that starts on TV and lands in the metaverse.
2022Brand’s metaverse debut
360°From TV to Roblox
2024–25
Branded world · Guatemala
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Mundo CamperoThe most-played branded experience in Central America
Pollo Campero’s first Roblox world, boosted by a limited-time mission and virtual merch that kept players coming back.
100K+Visits in under 5 months
12,000 hrsTotal playtime
2024–25
Gaming house · Guatemala
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ChocowowChocowow Gaming House
The first brand experience in Roblox for Central America and the Caribbean: themed minigames and a bridge from the product on shelf to the game.
4Themed minigames
1stBrand with its own metaverse space in Central America
2025
Sports minigame · Brazil
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Red Bull BragantinoGen Z fans, inside the stadium
A kick-ball style minigame with native brand integration, amplified through our Teleport Portal tool.
11 minAverage playtime
1.3 secTypical social view time
2025
Interplanetary world · Colombia
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Galletas FestivalMeteorito Ácido
Grupo Nutresa’s first immersive world on Roblox, with an obby, a competitive tiles game and exclusive avatar items.
23,977Unique players
3,194+Brand exposure hours
2026
World Cup activation · Argentina
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YPFArgentina llena de energía
YPF’s World Cup 2026 Fan Fest lives inside Roblox, with missions that let fans follow the tournament from the game.
60%Of Argentine U18s play video games
Four ways to play in the metaverse
From a first presence to a world of your own. Pick one format or combine them in a single campaign.
VOOH
Virtual out-of-home: billboards and teleports placed in high-traffic areas of Roblox, reaching players where they already are.
- Billboards
- Teleports
- Reach
Rewarded video
Opt-in video where players choose to watch in exchange for an in-game reward, inside a brand-safe environment.
- Opt-in
- Rewards
- Brand-safe
Roblox minigames
Short, replayable games built around the brand: obstacle courses, runners, kart races and more.
- Obby
- Runner
- Racing
Branded experiences
Full custom worlds with zones, avatar items and community mechanics designed to keep players coming back.
- Worlds
- Avatar items
- LiveOps
Fun for players, safe for your brand
Everything a brand needs to know before activating inside Roblox: how it is targeted, what the brand controls and what guarantees the message reaches the right place. Brand safety and compliance, by design.
Certified
Compliant
Seal Program
CompliantHow does targeting work in Roblox?
We work with two paths depending on audience age. Every age can access the experiences; what changes is the media. For under 13s we activate In-App Premium interactive formats (Gameads), natively integrated into the experience. For 13+ we add VOOH billboards and portals that drive traffic to Branded Experiences and minigames. In both cases, targeting runs on geolocation, device type (mobile, PC, tablet) and passion points.
What data is that targeting built on?
On platform signals, never on personal user information. Geo, device and passion points give real precision without touching identifiable data, which is what makes COPPA, LGPD and GDPR-K part of the architecture instead of a patch at the end of the campaign.
Who defines where my brand can appear?
Roblox’s age tier system (Kids / Select / Standard). The classification of each experience sets its advertising eligibility layer: which inventory is enabled, which formats can be served and which Ads Manager campaigns can run with 13+ targeting.
What happens before a Branded Experience goes live?
It goes through the Maturity & Compliance Questionnaire and Roblox’s review process. Without a validated classification there is no publication. That filter matters because it makes sure every one of our projects is brand safe.
How controlled is the environment where the brand appears?
In a Branded Experience and in a Minigame the brand controls 100%: setting, mechanics, narrative and what the player sees at every moment. There is no third-party content around the message and no unpredictable adjacencies.
And inside the experience, how is the user protected?
With Roblox’s native moderation systems and filtered chat, no exits to external domains and no data collection inside the experience. The perimeter is closed by design, plus a Kidscorp moderation layer.
How do I measure the result?
With the same logic as the rest of the Kidscorp ecosystem: verified inventory, auditable metrics and full visibility of what was delivered, from planning to the closing report.
Ready to build yours?
Tell us the brand and the goal. We design the world where the next generation will want to be.