Milestone in Roblox: Mundo Campero surpasses 100,000 visits in its first branded experience with Kids Corp

At Kids Corp, we celebrate the impressive results of Mundo Campero, the branded experience created in Roblox in collaboration with CMI Alimentos, the multinational corporation with over 100 years of history, for Pollo Campero. The initiative of the leading fast-food chain in Central America became the most played in the region, surpassing 100,000 visits in the metaverse in less than 5 months since its launch.

For this project, we worked together to turn Mundo Campero into an immersive and unique space that not only captured the attention of kids and teens but also provided them with a fun and authentic way to interact with the brand. With more than 60,000 unique users and an average playtime of 8 minutes per session, players accumulated a total of 12,000 hours of interaction, reflecting the success and appeal to the key segment.

"This project has been a great opportunity to demonstrate how the metaverse can transform the way brands engage with younger audiences. We are proud to have collaborated with Pollo Campero to create a dynamic experience that not only exceeded expectations but also captured the attention of thousands of users, offering them the chance to immerse themselves in this virtual world while enjoying a fun, safe, and familiar environment," highlighted Alejandro Sánchez Pabón, Head of Metaverse Hub at Kids Corp.

At CMI Alimentos, they celebrate this milestone: "We are thrilled to see how our digital presence on Roblox has positively impacted users; reaching these results demonstrates the initiative’s success. The teamwork with Kids Corp has been crucial to this achievement, and we will continue to explore innovative ways to engage with our audiences," said Mercedes Zeceña, Regional Digital Marketing at the company.

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As part of Gamer’s Day, a special challenge was launched for the audience, which played a key role in generating a massive spike in visits to the experience, consolidating its position as a leader in the rankings. Between August 29 and September 12, players had the chance to participate in an exclusive mission in the game "Sabor Contrarreloj", where those who made it to the top 3 received great prizes. Additionally, special virtual goods were launched in the Pollito store, which significantly contributed to the increase in visits and engagement.

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The Mundo Campero campaign has not only delivered excellent results but also cemented Pollo Campero as a regional leader in adopting emerging technologies to connect with younger audiences. This initiative marks a significant step forward in the brand's digital transformation, reaffirming its position at the forefront of advertising and entertainment trends.

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With its ever-expanding global community of players, Roblox continues to be an essential platform for brands to establish authentic connections with new generations. At the same time, at Kids Corp, we remain at the forefront of developing safe and engaging experiences, enabling brands to connect with their audiences of children and teenagers in innovative and effective ways.

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