Kids Corp develops first Fortnite brand experience for Kacang

Kids Corp was summoned as a strategic ally by Kacang, the Mexican peanut production company, for the launch of its new product "X-Feras" through brand gamification as a new communication point. The martech company specialized in the U18 segment, a pioneer and reference in the region for its work in developments in Roblox for brands such as Adidas, CCU, and Nestlé, faced a new challenge: Kacang wanted to accompany the launch of X-Feras in the market by creating a game in Fortnite.

In this context, Kids Corp introduced "X-Feras Speed Race," a game tailored for teens and young adults, developed in partnership with NTP, Kacang's creative agency. Leveraging the target demographic and client requirements, Fortnite emerged as the ideal platform to amplify the campaign, placing X-Feras front and center, securing its visibility and resonance with the audience.

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According to data obtained from Askids' Insight Portal, the data & insights platform that surveys more than 84,000 kids, teens, and their parents annually in the Americas, 40% of Mexican U18s claim to know about Fortnite and claim to play in this metaverse between 1 to 2 hours every weekend.

"The exciting challenge of creating the first Fortnite brand experience represented a unique opportunity for Kids Corp. Entering the fascinating world of the metaverse not only entertains users but also opens new doors of reach for brands looking to connect with a young and passionate audience. This milestone is supported by the fact that 65% of Mexican children consider video games one of their favorite activities. Fortnite is in the Top 5 of their favorites," highlighted Nicolás Cáceres, Head of Strategy & Innovation at Kids Corp.

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Undoubtedly, the organic presence of advertising within any game offers the potential to create a lasting impact on users. Hence, the Kacang experience encompasses strategically positioned billboards and the ability to leap between the peanuts themselves, infusing each interaction with the vitality and essence of this pioneering brand. Upon its release, X-Feras Speed Race garnered an overwhelmingly positive response from gamers.

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☄️ On the first day of activation, the experience had an average of 1 hour of play, retaining almost 100% of the players who had played the previous day.

☄️ Approximately 2,000 users participated in the island, with approximately 103 players active simultaneously.

☄️ The acceptance of the game prompted the creation of an influencers' tournament, lasting two days, in which sixteen prominent gamers participated.

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Through a collaborative vision between Kids Corp and Kacang, X-Feras Speed Race has successfully cultivated a community within an environment that kids & teens actively seek out for play, establishing itself as a gathering hub within the demographic while ensuring enjoyment and amusement remain paramount. Brand gamification undeniably leverages the potency of play, facilitating profound engagement between children and the brand, thereby nurturing an authentic bond with it.