Soprole, one of the most recognized food brands among Chilean families, launched an innovative campaign aimed at boosting consumption of its 1+1 and Jalea UNO desserts among teens.
Making U18 profitable, not just reachable Read More »
By Demian Falestchi | CEO & Founder of Kidscorp Today, 1 in every 3 internet users worldwide is under the age of 18. Yet much of the advertising industry still operates with tools, formats, and structures designed for adults. The result is a costly paradox: over 70% of advertising spend targeting minors is wasted when
The new generation demands a new industry Read More »
Bilz & Pap stands as the most enduring brand, hand in hand with Kidscorp in the metaverse. It’s a brand that has always sought innovation to connect with…
Bilz & Pap Kart Back to School campaign Read More »
Kidscorp continues to work as a strategic partner of ChocoWOW, a cookie brand within the Corporación Multi Inversiones (CMI) portfolio. ChocoWOW initially…
Chocowow Gaming House: How to link innovation to the launch of a new product Read More »
At Kidscorp, we celebrate the remarkable results of Mundo Campero, the branded experience created in Roblox in collaboration with CMI Alimentos…
Mundo Campero surpasses 100,000 visits in its first branded experience Read More »
The segment is experiencing accelerated growth, driven by the new role of children in family consumption decisions. Companies like Netflix, Disney, and…
Digital advertising for U18 generates US$380 million in Latin America Read More »
Outdoor activities play a fundamental role in the development and well-being of kids & teens, providing not only entertainment but also opportunities for social…
How Kidscorp helped Beach Park conquer family entertainment in Brazil Read More »
What’s your overall take on Kidscorp’s first 10 years? You don’t really grasp it as it’s happening—it’s only when you look back that you realize how far you’ve…
“Advertising has the potential to become a powerful sponsor of the next generation.” Read More »
Defining a product or service’s target audience and directing marketing efforts directly at them is the primary premise of advertising. This logic, however…
Children’s advertising: what are the rules, laws and controversies? Read More »
In the world of childhood and adolescence, play is a fundamental part of development. Children and teenagers have different ways of having fun, and these activities…
58% of children aged 3 to 14 play with toys Read More »
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