Over the past year, Kids Corp has undergone a significant transformation, evolving from a marketing company into a technology-oriented company providing services to advertisers and advertising agencies, all aimed at audiences under the age of 18.
In a constantly evolving world, technology and video games play a fundamental role in creating virtual experiences and communities. Nicolas Martin Caceres, Head of Strategy & Innovation at Kids Corp, explains, "It's not just about developing games; it's about forging new digital horizons, offering brands the opportunity to communicate through their own experiences, arenas, or islands, conveying their unique qualities through playful content, while incorporating educational and brand messages that respect their values and product equity."
Leveraging their comprehensive understanding of the children and adolescent market segment, the innovation team at Kids Corp has developed new skills associated with brand experiences in the metaverse. Kids Corp empowers its clients to find ways to launch their own experiences for their brands, guiding them in developing the best strategy to make their mark on these platforms.
Just as brands once launched or created their spaces on social media, metaverses are now the ideal spaces for innovative, tailored strategies, grounded in reason and criteria, aligning with their marketing goals, the interests of the target audience, and the best practices of Roblox and Fortnite.
Currently, Kids Corp is the company that has developed the most brand experiences for this segment in the region, including notable examples such as CCU and Nesquik in Chile, Adidas in Brazil, ChocoWOW in Central America and the Caribbean, and Kids Corp World. In Roblox and Fortnite, Kids Corp possesses the knowledge and expertise to generate new spaces for interaction with the community, understanding that the current and future consumer of these brands increasingly chooses these spaces to connect and interact.
Today, brands have a significant opportunity to communicate with their audience through digital signage and billboards in various metaverse experiences, even creating their own games and their own touchpoints. It's not just about developing a game. "We are creating and operating new virtual spaces with a framework that ensures a seamless coexistence between the metaverse experience and the communication platform of each brand, creatively translating brand objectives into a holistic strategic project," Caceres added.
In this context, players become active inhabitants of digital worlds that go beyond online gaming; they are virtual communities where interaction and creativity blend into unique experiences.
Platforms like Roblox and Fortnite provide the opportunity to elevate brand objectives to a new level, from creating virtual stores and NPCs to transactional dynamics and game development that conveys authentic messages. These experiences are not only entertaining but also educational and, above all, meaningful. The creativity and innovation in each of our strategies are designed to meet the ultimate challenge: capturing the attention of the world's most creative individuals, kids, and teens.
If you want to learn more about how your brand can develop a metaverse experience, we invite you to explore a world of possibilities on our exclusive landing page, where you can access case studies, data, and special content on how we are redefining communication strategies with the U18 segment.
More posts
Latin America: 54% of children's audiences consume VOD
Discover Kids Corp's Creative Gallery: unbounded advertising innovation for U18 audiences
