The simplicity of automating advertising campaigns in real time and increasing ROI enabled brands to establish an effective connection with young audiences on platforms such as YouTube, mobile, CTV and Roblox, while always ensuring the highest standards of protection of minors' privacy.
Likewise, the consumer insights modules, toys and entertainment tracking, as part of the data & insights solutions provided by Kids Corp, were essential to detect new opportunities, anticipate key trends and maximize the impact of business decisions in the industry.
For its part, the ad creative solution specialized in the segment was also an essential pillar in 2024, launching more than 30 new innovative and personalized formats to authentically connect with each child and adolescent, adapting to their age, interests and passion points. These proposals stand out for integrating strategy, execution and measurement, optimizing the impact of the investment in each campaign.
“This was another extraordinary year across all markets for us. We managed to continue disrupting as the leading platform for the kids & teens segment, driving key industries such as toys, entertainment, food and beverage, and fintech, working alongside top-tier brands such as LEGO, WBD, Mattel, Disney, Netflix, Universal Pictures, Kellogg's, Danone, Mercado Pago, among others.
“Moreover, we continue to position ourselves as a key partner for the most important agencies in the world, such as IPG, Omnicom, WPP, Publicis, Havas, Dentsu, and Monks. This recognition reflects the peace of mind of these players in having a specialized ally when executing strategies in the U18 segment for their clients, highlighting the impact of our solutions and the commitment of our team to continue leading advertising in the U18 industry,” said Demian Falestchi, CEO of Kids Corp.
Innovation in the U18s’ favorite metaverses marked a year of significant advancements. Kids Corp reinforced its leadership in developing brand experiences on Roblox and expanded its expertise to platforms like Fortnite and Minecraft. These initiatives expanded the possibilities for brands to connect with creativity and innovation with teenagers in immersive environments, strengthening their relationship on new platforms.
Talent was another key factor in the company's growth, driving specialized services tailored to each client. Consolidating a team of almost 100 employees, key to boosting the business, with markets such as the US, Mexico and Brazil standing out, initiatives such as the Leadership Booster, multiple language programs, behavioral analysis (PDA), 360° feedback, the KC Talent Program and social responsibility actions reflected Kids Corp's commitment to continuous development. This drive allowed the company to build an aligned, dedicated and excellence-oriented team, driving results in each market.
"In 2025, we will celebrate 10 years of leading the transformation of the U18 industry. This milestone represents not only a decade of innovation and growth, but also our unwavering commitment to building a safer Internet for future generations. We will continue to invest in technology, education and creativity to strengthen the safe connection between brands and young audiences, consolidating our role as a benchmark in digital advertising for the U18 segment." Hernán Ratinoff, COO of Kids Corp. concludes
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