Preferences of kids and teens in Latin America during Halloween

Across Latin America, Halloween sparks excitement among kids and teens, as highlighted in a recent infographic published by Kids Corp, a martech company specializing in the U18 segment.

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The data reveals that 5 out of 10 kids and teens eagerly anticipate this celebration. This enthusiasm is particularly strong among the 6 to 12 age group (58%), with girls showing slightly higher anticipation than boys (55% chilversus 50%).

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Halloween is mainly a time for sharing. According to Kids Corp's survey, 89% of kids aged 6 to 12 plan to celebrate with their parents or siblings. However, as they approach adolescence, the interest in family celebrations declines, with teens preferring to celebrate with friends.

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Kids Corp emphasizes that understanding how these audiences prepare for Halloween allows brands to identify opportunities to connect with them.

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The Power of Costumes

Among the favorite Halloween activities identified by Kids Corp, dressing up tops the list (51%), followed by decorating (43%) and eating sweets (28%). Wearing costumes is particularly important for the 6 to 12 age group.

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Geographically, the survey indicates that Chile leads in costume participation, with 69% planning to dress up. Colombia, on the other hand, is the country where street parades are most common (19%), while Brazil has the lowest percentage of kids planning to go trick-or-treating in their neighborhoods (11%).

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When it comes to candy preferences, chocolates take the top spot (53%), followed by gummy candies (32%) and hard candies (30%). Age differences are notable: chocolate is most popular among kids aged 3 to 5, gummies are favored by those aged 6 to 12, and hard candies appeal more to the 13 to 18 group.

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Ultimately, Halloween, according to Kids Corp, represents a unique opportunity for brands to connect with U18 audiences through their favorite activities, such as YouTube and video games. In the region, 75% of kids and teens watch their favorite ads on digital platforms, with 60% engaging through platforms like YouTube and apps.

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