Kids Corp, the martech company specializing in the U18 segment, continues its regional consolidation and announces the appointment of Pamela Díaz Chávez as Country Manager in Mexico, aiming to lead the company's commercial strategy in this market.
With over 15 years in the advertising industry, Pamela has held strategic positions focused on commercial transformation and negotiation. Her deep knowledge of the Mexican market, along with her ability to develop successful portfolios and business units, as well as lead multidisciplinary teams, makes her a valuable asset to the company.
“I am very happy to join Kids Corp, taking on a great challenge in my professional career. The company's growth over the past few years through the development of proprietary technologies to connect uniquely, more safely, transparently, and sustainably with the U18 segment creates an immense global opportunity for brands targeting this segment, which is becoming increasingly prominent in the digital ecosystem. It is an honor to lead and be part of this growth in such a relevant and competitive market as Mexico,” said Díaz Chávez.
Pamela has a profound understanding and study of key audiences, integrating data and insights into commercial processes. Her career at companies like Mead Johnson, Dish, Tv Azteca, and Internet Media Services, among others, has allowed her to build globally impactful success stories, innovative proposals, and disruptive strategies for well-known local and international brands such as Coca-Cola, Apple, Nestlé, HBO, Amazon, Sanofi, Huawei, Soriana, and many others.
“Pamela's arrival at Kids Corp in Mexico comes at a time of growth and expansion for the company. Mexico is a key market in Latin America for us, and with her experience and knowledge in such a challenging area, we are confident that she will help us lead the operation, strategically aiding our expansion and the development of our clients in Mexico,” stated Demian Falestchi, Co-Founder and CEO of Kids Corp.
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