Kidtech company Kids Corp, born in 2015, currently owns two technological tools through which it reaches more than 100 million children and adolescents in Latin America: Kite and Askids.
Kite is the first U18 advertising platform, which allows brands to make advertising investment more efficient with the kidsafe technology stack, unique in the world.
"Kite is programmed with multiple data sources and artificial intelligence, which allows to plan, deliver, optimize, and measure campaigns on mobile, CTV, desktop, YouTube and Roblox, across all kinds of creative and innovative formats" explained Demián Falestchi, CEO of Kids Corp.
Askids is the Family Data Cloud, which collects, processes and makes available data and insights from 58,000 teenage children and families annually.
"Generating accurate and relevant information quickly and consistently across markets allows our clients to maximize business opportunities through 100% segment data" said Falestchi.
He added that Kids Corp is on a mission to build a safer Internet that promotes entertainment and universal access to knowledge for the younger generations.
"Through our solutions, we empower the entire U18 ecosystem with unique technology in the world to understand, comprehend and connect securely and efficiently with the segment, to generate better business opportunities for our customers."
Together with major brands they work across cross-media campaigns on YouTube, apps, gaming and Roblox. They also collaborate in ad measurement & attribution, ad creativity, brand safety & suitability.
On the other hand, they empower content creators and publishers, monetizing their audiences, with content analytics solutions and taking them strategically to new touch points, such as the metaverse.
Finally, to decision makers with data, insights, brand tracking solutions, consumer insights, product innovation, data enrichment, Web3 development, among other solutions.
"Our technology solutions comply with all current regulations, protecting children and brands. This makes us unique in the market, and every year more brands trust Kids Corp for their strategies in the kids, teens & families segment.
They have offices in Mexico City, São Paulo, Bogota, Montevideo, Santiago de Chile and Buenos Aires and as part of the growth they are starting operations in the USA in 2023, thus beginning the process of becoming a global company.
"This is a strategic step that we are very excited about," he said.
They work with more than 500 brands, advertising agencies and content creators, who use their solutions to understand, innovate and connect with more than 150 million children, teenagers and parents. The main categories are toys (Mattel, Hasbro, LEGO, RiHappy, among others), entertainment (Disney, Netflix, Warner Bros. Discovery, Amazon, Universal Pictures), gaming (Nintendo, EA, Ubisoft) and food and beverages (Kellogg's, Coca Cola, McDonald's, CCU), among others.
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