Kids Corp, the martech company specializing in the U18 segment and families, presented an exclusive report on the relationship between children and sports in Latin America.
According to the data collected, 70% of kids & teens in Latin America eagerly anticipate the Olympic Games, reflecting their passion and enthusiasm for sports. For 42% of this audience, soccer is the most eagerly followed competition, and YouTube (35%) is the most popular social media platform for watching the event.
Moreover, beyond the Olympic Games, the U18 segment adopts sports as a central activity from their early motor development stages and maintains this practice over time. During childhood, sports activities become part of the weekly routine, and this trend strengthens during adolescence, especially among boys. Some key findings from the report on this connection are:
- 4 out of 10 U18s participate in sports after school.
- From the age of 12, sports participation among girls tends to decrease.
- 56% of boys participate in team sports.
- 44% of girls prefer individual sports.
- 7 out of 10 kids & teens purchase items from their favorite sports teams.
“This report highlights the importance of sports in the lives of children and adolescents in Latin America and offers valuable data and insights for professionals in the marketing industry focused on those under 18. Understanding these dynamics not only allows for better connection with this audience but also strengthens the emotional bond with their favorite brands,” said Sofía Mandrino, Brand Strategist Lead at Kids Corp.
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