In collaboration with Kellanova, Kids Corp leverages its expertise in data analysis and insights to delve into the metaverse of Roblox, marking a new chapter in market research focused on kids and teens.
Kids Corp, the martech platform specialized in the U18 segment, utilizes its data analysis and insights expertise to explore the metaverse of Roblox, heralding a new era in market research targeting kids and teens. This initiative is undertaken in collaboration with Kellanova, formerly known as Kellogg's, recognized for being one of the first to adopt this approach to explore the preferences and behaviors of its audience through the Choco Krispis product.
Aiming to redefine market research paradigms, Kids Corp introduces its Consumer Research methodology within Roblox, offering an unprecedented dimension of analysis and understanding of the dynamic world of young audiences. This strategy not only demonstrates Kids Corp’s commitment to continuous innovation but also underscores its unique ability to connect with the U18 segment in their natural environment, fostering genuine and revealing interactions.
Gastón Stochyck, CDO & VP of Integrated Services at Kids Corp, emphasizes the significance of this advancement: "After years of leading the development of data-driven solutions, we face the imperative need to evolve towards more innovative horizons. We discovered in Roblox, a platform where 46% of our target audience spends their time daily, the opportunity to integrate our survey tools into an environment where they feel more comfortable and open to sharing, transforming market research into a playful and enriching experience."
The collaboration with Kellanova and the venture into Roblox are just the beginning of a series of initiatives that Kids Corp plans to deploy in the metaverse. With extensive experience in developing brand experiences in Roblox and Fortnite for global brands such as Adidas, Nesquik, Kacang, and Bilz & Pap, among others, Kids Corp solidifies its position as a leader in implementing marketing strategies on cutting-edge platforms.
"This milestone reinforces our leadership in innovative research targeting kids and teens. The trust of brands like Kellanova in our ability to execute these studies motivates us to continue expanding our horizons and actively contribute to the development of new solutions for the market," concludes Adriana Castagno, Business Developer Manager at Kids Corp.
Through this milestone, Kids Corp not only cements its position as a pioneer in martech solutions for the U18 segment but also demonstrates its ability to adapt and lead in the metaverse era, paving the way for future research and marketing strategies in emerging digital environments.
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