Kids Corp, the martech company specializing in the U18 segment and families, continues to disrupt the market with technology and innovation. After launching Kite in 2022, the first Software-as-a-Service (SaaS) advertising platform to connect with children and teenage audiences, today marks a significant milestone in its history by introducing the market to the first self-service version of the technology, a unique offering worldwide.
With this innovation, advertising agencies and advertisers can now operate Kite in a self-managed way, empowering themselves for the first time with technology that allows them to reach audiences under 18 years old.
"All the advertising technology available in the market is designed for audiences +18. When adult solutions are used to reach U18 audiences (DSPs such as DV360, Xandr, The Trade Desk, among others), 7 out of 10 dollars invested are wasted, never reaching the target and jeopardizing brand safety and brand suitability for brands. The launch of Kite as a self-service DSP is a huge step for both our company and the adtech industry in general," emphasized Demian Falestchi, CEO of Kids Corp.
"We are proud to contribute to industry professionals by offering the best of our technology, now available for them to manage themselves. Kite helps brands plan, deliver, optimize, and measure campaigns efficiently, ensuring the highest privacy standards in a programmatic ecosystem that connects all their preferred platforms simultaneously, such as YouTube channels, apps, CTV, and metaverses," stated Mariano Testler, Chief Product Officer of Kids Corp.
"Kite is the only solution in the region certified with the KidSafe seal, guaranteeing the highest privacy standards and keeping underage users anonymous. Its predictive segmentation methodology is unique in the market and offers filters based on age, gender, passion points, and platforms, ensuring efficiency in the delivery of each campaign. Its algorithm works with artificial intelligence and is backed by millions of behavioral and declarative data points (collected through Askids, the Kids Corp data platform), contextual, semantic, and performative data," detailed Paula López, Head of Advertising Product.
Currently, Kite integrates over 50,000 mobile and CTV apps through high-impact interactive formats, over 40,000 YouTube channels, and more than 150 games on Roblox, reaching over 90% of the connected U18 population.
"This is a historic event in digital advertising, creating a new paradigm for how brands can connect in a simple, efficient, safe, and innovative way with a segment that now represents no less than 1/3 of the global connected population. It is undoubtedly one of the greatest milestones in the 8 years of Kids Corp's history, where more than 80 talents work daily with the purpose of contributing to a safer, more enriching, and entertaining internet for the new generations," added Demian Falestchi, CEO of Kids Corp.
"Kite came to solve a clear market problem, which until recently lacked data for the segment, technology to connect with them, and even measurements to effectively segment their advertising investments. We took on and transformed all these challenges into opportunities. The launch of Kite marks a turning point in the industry that represents much more invention than innovation. The platform has already been adopted by the most recognized advertisers and agencies in the region, who have challenged the status quo by adopting such unique solutions certified under global data privacy protection regulations for minors," concluded Sebastián Pereyra, VP of Sales at Kids Corp.
For more information about Kite, contact us at: marketing@kidscorp.digital
More posts
International Computer Security Day: 7 out of 10 children in Latin America are concerned about cyberbullying
5 Tips for communicating efficiently and safely with audiences U18
