World LEGO Day: Building generations

The colorful and creative world of blocks has captivated entire generations, becoming more than just simple toys. Every year, on January 28, World LEGO Day is celebrated.

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It's history traces back to it's humble beginnings in a small carpentry workshop in Denmark. The name LEGO comes from the Danish words "leg godt," which translates to "play well." Throughout it's 92 years of existence, LEGO has evolved impressively, transforming from a modest workshop into one of the world's largest toy manufacturers.

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In 1958, the brand introduced the brick shape we know today, marking a milestone in toy history. The key to it's versatility lies in the brilliance of the tube-and-stud interlocking system, allowing builders to connect the blocks in countless ways. This revolutionary principle has provided children and adults alike with the opportunity to build anything their imagination can conceive.

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World LEGO Day pays tribute to the overflowing creativity these blocks have inspired worldwide. The date commemorates the filing of the patent by Ole Kirk Christiansen, the Danish inventor behind the brand. It is a day to remember how a simple toy became a tool for fostering imagination and skill.

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According to Askids, the data and insights platform for the U18 segment, LEGO blocks have a significant impact in Latin America. 99% of children in the region are familiar with these famous blocks, with 65.18% owning their own collection, and 95% enjoying building and playing with LEGO.

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On January 28, we celebrate not just a toy but a symbol of creativity, innovation, and the timeless ability to play well. From its beginnings in a Danish workshop to capturing the hearts of millions, LEGO has built more than simple structures; it has constructed memories, learning experiences, and connections that will endure for generations.

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