The Most Powerful U18s Data & Insights Platform

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Askids collects, processes and makes easily available thousands of data points and insights from kids, teens and their parents in the U.S. and Latin America.

In-depth understanding of kids, teens and their parents

through continuous online measurement with systematic, user-friendly and actionable.
  • 84K Kids & teens and their parents per year
  • 4 questionnaires adapted to each day of the week
  • National coverage with opening by region and SEL
  • Tracking of digital behaviour in devices

Key Features

A 100% interactive, and self service platform. The simplest way toget the data!

  • Customize

    filter the sample you want to analyze
  • Understand

    the size of the sample

Categories

Kids, teens, parents, and family real time insights in more than ten categories such as Toys, Entertainment, CPG, time management & activities, top brands and favorite influencers.
  • Unique insights

    divided by categories
  • Dynamic offer

    new categories can be added
  • Understand

    how the whole family behaves. How parents spend time with their kids.

Cross Table Tool

Bring the power of expert-level data analysis right to your fingertips. Create your own audience clusters and uncover hidden insights.
  • Have full control

    over the data and make your own reports
  • Drag and drop

    over the data and make your own reports

Reports

Our insights provide a detailed understanding of these key areas to help you connect with and engage this dynamic demographic.
  • Detailed Analysis

    • By country, age, and gender

    Special Dates

    • Children's Day, Christmas, Olympic Games

    Industries

    • Entertainment, toys, CPG, among others

Brand & Shopper Tracking

To comprehend the performance of brands and competitors in the Insights Portal, incorporating automated data visualization

Toys and entertainment industry perception among the kids, teens, and parents across LATAM and the US,
  • Main KPIs:
  • • Drivers of purchase.
    • Purchase journey
    • Funnel: awareness, consideration, Use/Play, want more.
    • Favourite IP’s .

    Bespoke market intelligence deliveries for the U18 industry

    Brand & Campaign health monitor

    To understand the performance of the Brand’s top priorities on tailor made reports & tracking.
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    • Brand’s awareness.
    • Campaign / Ad awareness
    • Media in which there has been contact with the proposal
    • Message delivered by the Ad
    • Purchase or Purchase intent of product

    • Core attributes of the brand

    Business Intelligence

    Consolidation of all data sources into a unified dashboard.
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    • Brand tracking: awareness, source of awareness
    • Media spend by platform
    • Competitive radar: most viewed YT channel, SVOD, Tiktokers
    • Kids & Parents declarative and digital behavioral
    • 1st party data: Google Analytics / Internal Business data.
      2nd party data: Insights Portal & Kite.
      3rd Party aggregators

    Industry reports

    Market intelligence for the U18 industry carefully crafted.
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    • Deep dive on kids & family behaviors
    • Bi-monthly or quarterly presentations on topics of interest for the U18 segment, such as Metaverse, SVODs, Spent Power
    • Reports associated with the main industry dates: Children's Day, Christmas, Back to School

    Metaverse Research

    Using virtual environments to gather valuable audience insights and preferences.
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    • Collecting audience insights that generate value for brands
    • Innovative mechanics for researching preferences through interactive environments
    • Assess specific research needs as part of a comprehensive marketing plan

    Ready to boost your growth?

    We help you boost and enhance your business results.
    You can try our product today by taking advantage of a free trial.