Defining a product or service’s target audience and directing marketing efforts directly at them is the primary premise of advertising. This logic, however, is not the same when it comes to children’s advertising.

Defining a product or service’s target audience and directing marketing efforts directly at them is the primary premise of advertising. This logic, however, is not the same when it comes to children’s advertising.

Defining a product or service’s target audience and directing marketing efforts directly at them is the primary premise of advertising. This logic, however, is not the same when it comes to children’s advertising.

The Mexico office continues to strengthen its presence by expanding the team with the addition of Luis García Castro as Business Development Manager and Dylan Martínez Ramírez as Account Strategist. These new hires reinforce the company’s commitment to delivering an even more strategic and personalized service to its clients in the region. “We remain committed

In Mexico, a well-known consumer goods brand for children partnered with Kidscorp to enhance its campaign for a popular animated franchise, creating attractive, safe, and high-impact advertising for the target audience. Challenge   The goal of the campaign was to promote a new product line featuring the license of this animated franchise, integrating it into

The most iconic toys hold a unique power: they not only entertain but also become symbols that accompany kids in their early years, leaving a lasting imprint on their development and creativity. Products like Tamagotchi, Littlest Pet Shop, and the Rubik’s Cube have transcended generations, accompanying kids and teens through key moments of growth. With

Understanding consumption dynamics is essential for developing effective product and marketing strategies tailored to the needs and preferences of kids in the packaging and beverage sector. Our client, a leading packaging solutions company, faced the challenge of understanding how young consumers interact with lunchboxes, including product categories, sizes, and relevant partners. Challenge‍ The primary goal

During Advertising Week LATAM 2024, Pamela Díaz Chávez, Country Manager of Kids Corp Mexico, shared her insights on the challenges and opportunities brands face when aiming to connect safely and effectively with audiences under 18 in the digital space. The discussion covered topics ranging from the impact of regulations like COPPA to the purchasing power