The Mexico office continues to strengthen its presence by expanding the team with the addition of Luis García Castro as Business Development Manager and Dylan Martínez Ramírez as Account Strategist.
These new hires reinforce the company’s commitment to delivering an even more strategic and personalized service to its clients in the region.
“We remain committed to growth in Mexico, a key market for Kidscorp. We are bringing in top-tier talent to continue offering our clients innovative solutions powered by technology, data, and exclusive audience segmentation. The arrival of Luis and Dylan is a major step in consolidating our leadership in the U18 industry and transforming the way brands connect with this audience,” said Pamela Díaz Chávez, Country Manager of Kidscorp Mexico.
Strategic new hires
Luis García Castro – Business Development Manager
With over 15 years of experience in the industry, Luis has built a strong background in the digital ecosystem, having worked at IMS (now Grupo Aleph), TV Azteca, and Televisa Univisión.
In his new role at Kidscorp, he will identify growth opportunities, build strong relationships with clients and partners, and design commercial strategies to drive the company’s expansion in Mexico.
“Joining Kidscorp is both a challenge and an incredible opportunity. The company is leading the way in U18 digital advertising with innovative solutions and a one-of-a-kind technology platform. I am excited to contribute to its growth and help our clients connect with new generations effectively and safely,” said Luis García Castro.
Dylan Ramírez Martínez – Account Strategist
Dylan brings over six years of experience in 360° digital marketing, covering planning, creative strategy, and execution of programmatic, social, and influencer marketing campaigns. Over the past three years at Omnicom Media Group Mexico, he held several key roles, most recently serving as Account Digital Manager, where he led strategic planning and campaign optimization for major brands.
At Kidscorp, he will be responsible for building strong client relationships, ensuring excellence in campaign execution, and providing strategic insights to optimize results. His expertise in digital strategy, planning, and creativity will be instrumental in further enhancing the value Kidscorp delivers to brands.
“Kidscorp is transforming how brands engage with kids and teens in digital environments. I am thrilled to be part of this team and to contribute strategies that create a real impact in the industry,” said Dylan Martínez Ramírez.
Kidscorp: A decade shaping the U18 industry
Since its founding in 2015, Kidscorp has revolutionized the advertising ecosystem for kids, teens, and families, developing technology-driven solutions that ensure age- and gender-targeted advertising that is safe, effective, and compliant with global regulations like COPPA, GDPR, and LGPD.
With an innovative vision and a strong commitment to privacy and digital safety, Kidscorp has built the first programmatic platform (DSP) specialized in the U18 audience in the Americas, enabling brands to connect with this generation precisely, transparently, and responsibly.
Over the years, the company has established itself as the strategic partner for top brands and agencies, providing data, insights, and technology that drive growth in the U18 market across the region.
With over eight years in the Mexican market, Kidscorp is now the trusted partner of leading toy, entertainment, and FMCG companies, and the most recognized media agencies. In 2024, the company expanded its offices in Mexico City and is projecting a year of strong growth and consolidation in the country, driven by new talent acquisitions and the rising demand for specialized solutions to engage the U18 segment.
For more information: kidscorp.digital
