NO PII – EVER

The only platform built to reach the U18 audience

A decade of audience data. U18-relevant content unlocked at scale your brand alongside the IPs, creators, and channels teens and tweens and kids actually watch. Understand, plan, create, deliver, measure, and prove every U18 campaign on a single platform. No PII ever.

A decadein the U18 business
250K+households tracked
At scaleU18-relevant content unlocked
0PII collected
www.u18dsp.com / planner · Astra Toys · U.S.
Brief
LEGO · U.S. · 6–12 · 14 days
Budget
$70K
Combined reach · projected
0.00%
4.65M unique users · 25.5M U18 pop. · 1.0% overlap saved
YouTube
13.34%
Apps
5.90%
verified
Brief confirmed
COPPA · PRIVACY-SAFE
Trusted by brands and agencies worldwide

Three phases. One complete U18 campaign

From reach estimate to proven ROAS. No PII ever.

01Plan

Know who you'll reach
before you spend

Replace guesswork with a proprietary U18 reach model. Define the audience, run the forecast, adjust the strategy all before committing budget.

radar
Estimate Reach
Reach % · Unique users · CPM
tune
Adjust Strategy
Max reach → Core audience
02Execute

Your audience. Right context, best price

Smart Bidding combines behavioral panels, contextual signals, and a decade of U18 history into one model buying the right impression, at the right price, at the right moment. Live optimization keeps pacing on target throughout the flight.

auto_awesome
Smart Bidding
No cookies · No device ID · Context-first
speed
Live Optimization
Pacing · Budget · Delivery in real time
03Report

Prove every impression
from day one

Live campaign metrics from the moment a campaign goes live. Placement-level analysis breaks down which channels earn their CPM and which don't.

monitoring
Live Campaign Metrics
Real-time delivery · On-target rate
bar_chart
Placement Analysis
Channel · Format · Content environment

Present where the audience actually lives

Teens, tweens & kids have their routines. YouTube every day. Games after school. Apps in every spare moment. Kidscorp is integrated across every screen where those habits play out.

play_circle
YouTube & CTV
75%of U18 watch daily
85minavg per day
The #1 destination for teens, tweens & kids phones, tablets, and the living-room screen. Classified by what teens, tweens & kids tell us they watch, not keywords.
sports_esports
Apps & Games
69%play games daily
92minavg per session
Mobile apps and gaming worlds, from casual play to immersive social spaces the full biddable universe, classified by declared U18 consumption, not content tags.
EVERY OTHER SOLUTION
Content-first
They classify the page, the keyword, the video then hope the right audience is watching.
arrow_forward
KIDSCORP U18 PLATFORM
Audience-behavior-first
Our proprietary U18 data classifies every channel, inventory & content by what teens, tweens & kids declare they consume so your brand stays in context. Always.

Know who you'll reach
before you spend a dollar

Most U18 campaigns are built on assumptions. The U18 DSP Campaign Planner replaces guesswork with a proprietary reach model so you know who you'll reach, on which platform, at what cost, before committing budget.

KidscorpKidscorp U18 DSP · Campaign Planner
www.u18dsp.com / planner · LEGO · U.S.
LIVE FORECAST
check 01Brief intake
check 02Parameters confirmed
03 03Reach projected
04 04Strategy
U18 DSP Planner brief intake · agentic
Hi! Which advertiser and country are you planning for?
LEGO · United States
Got it. Which gender Boys, Girls, or both?
Boys and Girls
What age range? e.g. 6–12 years
6 to 12
And the budget?
$70K
Combined reach · projected
0.00%
4.65Munique users · of 25.5M U18 pop.
YouTube
13.34%
Apps
5.90%
CPM
$12
Overlap saved
1.0%
Strategy · trade-off
More reach ↔ More relevance
Max reachAll age-fit inventory
22.4%
BalancedReach-majority + on-topic
18.2%
High relevanceOn-topic + extra breadth
12.1%
Core audienceTop-tier on-topic match
7.8%
groupsThe U18 DSP Campaign Planner runs on our proprietary data 250K+ households tracked since 2021

The creative intelligence
the U18 market has been missing

Creative without audience intelligence is just production. Kidscorp's Creative Studio starts where others don't with a decade of U18 behavioral signal, segment-level resonance data, and platform context.

movie
U18-native formats
Video, interactive & display built for how teens, tweens & kids actually engage.
shield
Brand-safe by construction
Reviewed against Kidscorp's content model not a post-bid filter.
tune
Platform-matched production
Produced to spec for each channel it runs on.
insights
Creative performance loop
Connected to performance data the studio builds to the segment.
Kidscorp Creative — Display Ad
Kidscorp Creative — Video Ad
● Every creative is built in the studio and validated against Kidscorp's U18 content model before a single impression is served.

Your U18 audience.
Every impression

Kidscorp Smart Bidding is the engine inside the U18 Platform. It combines proprietary inputs into a single model so every impression is context-checked, priced in real time, and privacy-safe before the bid lands.

Proprietary inputs

groups
Behavioral data
250K+ households tracked since 2021 · teens, tweens, kids & parents
layers
Contextual signals
U18-relevant content unlocked at scale
history
Campaign history
A decade of U18 performance
interests
Interests mapping
Age × gender × interest
verified_user
Privacy by design
COPPA / GDPR / LGPD · no PII
auto_awesome
Predictive Engine
Kidscorp Panels · U18 DSP · AI
SMART BIDDING

Targeting precision

verifiedOn-target by design
Your U18 audience
in the right context, at the right moment, at the right price.
Maximized on-target reach
What Smart Bidding delivers

Three guarantees. Every bid.

target
Audience precision
Every bid is matched to the right U18 segment not approximated from general inventory.
price_change
Dynamic pricing
Real-time valuation of each impression opportunity so budget is deployed at maximum efficiency.
schedule
Purchase moment optimization
The model identifies when and where a U18 audience is most receptive, buying at the moment of highest relevance.

Never miss a delivery goal

Every line item tracked in real time pacing rate, budget consumed, impressions delivered. Adjust before the campaign drifts, not after.

www.u18dsp.com / campaign-manager · Astra Toys · Summer Hero
Astra Toys Summer Campaign
ACTIVE
Start Date14/05/2026
Flight days20
Remaining19
Campaign ID4021
Budget
Used: $2,484 · Remaining: $8,016 · Total: $10,500
Setup
Optimize
Line item (ID) Status Pacing Budget Spent Goal Delivered Pacing % Completion Daily Days left
Astra Toys - Summer Hero
40211 · Apps Branded · Video MP4 · CPM
Active Ahead $3,500 $560.35 583,333 93,392 100% 16.01%
19
Astra Toys - Summer Hero
40212 · Apps Branded · Interstitial · CPM
Active On pace $4,200 $1,310.80 700,000 210,540 98% 30.07%
19
Astra Toys - Playset
40213 · Apps Interactive · Game Ad · CPM
Active Behind $2,800 $612.45 466,000 71,300 84% 15.30%
19

Beyond vanity metrics
know who really saw your ad

Most DSPs hand you a post-mortem. Kidscorp Reporting is live pacing, delivery, and placement-level confidence updated continuously.

www.u18dsp.com / campaigns / 4021
LIVE
IN FLIGHT
DELIVERY · MANAGED · U.S.
Astra Toys Summer HeroCampaign #4021 · 20 days · 3 line items · 05-14 → 06-03
BUDGET PACING77.5%
$540K of $697K consumedOn pace · 23.5% remaining
Impressions
0
Completed views
0
VTR
0
CPM (USD)
$0

Frequency curve

% reached at each min view threshold
Reach %
1086420
+1+2+3+4+5+6+7+8+9+10
Impressions per user

Device breakdown

Connected TV
86.3%
Smartphone
6.4%
Tablet
5.5%
Desktop
1.8%

Actual delivery by age not the target, the delivery.

5%
3–5
75%
6–9
20%
10–12
0%
13–15
0%
16–18

Where your audience actually showed up

A quick check of campaign impact the highest-spend placements per inventory source, each suitable with your audience.

Apps
100 placements · avg conf 67.6%
Temple Runverified
Temple Run
91% match
Cut the Ropeverified
Cut the Rope
88% match
Dreamdaleverified
Dreamdale
83% match
Talking Tomverified
Talking Tom
79% match
Subway Surfersverified
Subway Surfers
76% match
#PlacementSpentConf.
1
Candy Crush Saga
com.king.candycrushsaga
42,563 MXN74%
2
Farm Heroes Saga
com.king.farmheroessaga
20,911 MXN71%
3
Candy Crush Soda
com.king.candycrushsodasaga
9,804 MXN68%
4
Pet Rescue Saga
com.king.petrescuesaga
7,527 MXN64%
5
Bubble Witch 3 Saga
com.king.bubblewitch3
4,316 MXN61%
6
Toon Blast
com.peak.toonblast
3,950 MXN58%
YouTube
100 placements · avg conf 88.0%
Miraculous Ladybugverified
Miraculous Ladybug
94% match
Blippiverified
Blippi
89% match
PJ Masksverified
PJ Masks
85% match
Vlad and Nikiverified
Vlad and Niki
81% match
Like Nastyaverified
Like Nastya
77% match
#PlacementSpentConf.
1
Nickelodeon
UCECJDeK0MNapZbpaOzxrUPA
21,902 MXN92%
2
KidCity
UCCrA8ZN1J3S52wuF4vthZFQ
16,924 MXN90%
3
Disney Jr.
UCEs5MQjXJq27-X2vgdwtYDw
12,576 MXN88%
4
Everleigh
UC-cnbLlplnXA4oc7rR21qzg
12,092 MXN86%
5
ChotoonzTV
UCj_pcmy3zBqzouJe9hcpmpQ
8,599 MXN84%
6
DanoMC
UCayC0ZYU9iq5PyuDG18BVsA
6,919 MXN82%

Post-test campaign at scale.
To measure real impact

After the flight, Kidscorp can re-survey the actual U18 audience through our proprietary data platform. Example below: NovaPay, a youth digital wallet.

ALL10–1213–17
Recall
Guided recall (with video)243119
Brand fit
Brand attribution767676
Brand fit808180
Improves NovaPay's image505049
Brand impact
Overall liking757177
Identification444047
Persuasion to adopt (non-users)656269
Persuasion to greater use (users)351938
Brand message
“Lets me open an account at 10”616559
“Helps me manage my money”736976
“Helps me grow my money”686670
verifiedSafe Ad
NovaPay
Money skills,
made for you.
Open your account
Ad
Skip ad skip_next
Source: Kidscorp U18 Radar · post-campaign brand study · U.S. · illustrative (NovaPay)

One conversation to choose
the right path

Whether you want us to run it or your team to run it we meet you where you trade.

01 · MANAGED

Managed service

You bring the brief, we bring the muscle. Our team builds and runs the campaign end to end setup, compliance review, pacing, optimization the U18 expertise and hands-on execution your team needs, with full visibility throughout the flight.
02 · SELF-SERVE

Self-service

Your team operates the platform directly. Reach planner, campaign builder, real-time analytics with onboarding, support, and audience intel. And if you need it plugged into your own framework, we can do that too.

The only platform built to reach the U18 audience

A decade of audience data. Understand, plan, create, deliver, measure and prove every U18 campaign on one platform. No PII, ever.

Book a U.S. demo
+10 yearsin the U18 business
250K+households tracked
0PII collected
Trusted by the brands kids love

We start with the audience, not the content

Teens, tweens & kids have their routines, YouTube every day, games after school. We classify every channel by what they declare they consume, not by keywords.

play_circle
75%
watch YouTube & CTV daily
sports_esports
69%
play apps & games daily
Everyone else
Content-first
They classify the page, the keyword, the video, then hope the right audience is watching.
Kidscorp
Audience-behavior-first
Our proprietary U18 data classifies every channel by what teens, tweens & kids declare they consume, so your brand stays in context. Always.
1Plan

Know who you'll reach before you spend a dollar

The Campaign Planner replaces guesswork with a proprietary reach model, who, on which platform, at what cost, before you commit budget.

Combined reach · projected · LEGO · U.S.
18.22%
4.65M unique users · of 25.5M U18 pop.
YouTube
13.34%
Apps
5.90%
CPM
$12
Tune the strategyreach ↔ relevance
Max reachAll age-fit inventory
22.4%
BalancedReach-majority + on-topic
18.2%
High relevanceOn-topic + extra breadth
12.1%
Core audienceTop-tier on-topic match
7.8%

Creative intelligence the market has been missing

Creative without audience intelligence is just production. The Creative Studio starts with a decade of U18 behavioral signal and platform context.

Kidscorp Creative
movie U18-native formats
Video, interactive & display built for how kids actually engage.
shield Brand-safe by construction
Reviewed against Kidscorp's content model, not a post-bid filter.
insights Creative performance loop
Connected to performance data, the studio builds to the segment.
TakeawayEvery creative is validated against Kidscorp's U18 content model before a single impression is served.
2Execute

Smart Bidding wins your audience, every impression

One model combines behavioral panels, contextual signals and a decade of history, so every bid is context-checked, priced in real time and privacy-safe.

auto_awesome
Predictive Engine
Kidscorp Panels · U18 DSP · AI
SMART BIDDING · LIVE OPTIMIZATION
target Audience precision
Every bid matched to the right U18 segment, not approximated.
price_change Dynamic pricing
Real-time valuation of each impression so budget deploys at maximum efficiency.
schedule Purchase moment optimization
Buys at the moment of highest relevance for U18 audiences.
3Prove it

Know who really saw your ad

Reporting is live, not a post-mortem, pacing, delivery and placement-level analysis, updated continuously.

39M
Impressions
80.1%
VTR
$2.93
CPM

Actual delivery by age

Not the target, the real delivery.

5%
3–5
75%
6–9
20%
10–12
0%
13–15
0%
16–18

Placement-level analysis

Every channel broken down to the individual placement, see exactly where budget landed.

Apps100 placements analyzed
1
Candy Crush Saga42%
2
Farm Heroes Saga21%
3
Candy Crush Soda10%
4
Pet Rescue Saga7%
YouTube100 placements analyzed
1
Nickelodeon27%
2
KidCity21%
3
Disney Jr.16%
4
Everleigh15%
verifiedPost-test · NovaPay
80
Brand fit
65
Persuasion to adopt
75
Overall liking

TakeawayWe re-survey the actual U18 audience after the flight, proving real recall, brand fit and persuasion with a post-test, not just impressions.

We run it, or you do

One conversation to choose the right path, we meet you where you trade.

01 · MANAGED

Managed service

You bring the brief, we run it end to end, setup, compliance, pacing, optimization, with full visibility throughout the flight.

02 · SELF-SERVE

Self-service

Operate the platform directly, reach planner, campaign builder, real-time analytics, with onboarding, support and audience intel.

TWEAKS
Animations · 70%
Parallax
Accent palette