A conversational agent lets users query, in natural language, more than 200,000 surveys in households with U18 children across the Americas, already available in U18 Radar. That understanding is the starting point of every campaign the U18 DSP plans, delivers, and measures.
Buenos Aires, September 22, 2026. Kidscorp, the adtech and media intelligence company specialized in audiences under 18 with the longest track record in the Americas, has introduced a new version of U18 Radar, its proprietary data engine, which now includes an AI-powered conversational agent. The platform reveals how boys, girls, teens, and their families think, consume, and decide, and it can now be queried by simply writing in natural language.
Declared data, not deduced
U18 Radar data is not deduced from an adult's browsing behavior or device: it is collected directly from U18 audiences, with parental consent and strict quality controls. What feeds the platform is aggregated data: no personal data of minors at any point, and under COPPA, GDPR-K, LGPD, and ESOMAR standards. Compliance is not the value proposition: it is the entry requirement.
From the dashboard to the conversation
The novelty, and a major differentiator of the product, is a conversational agent built on the more than 20 million data points in the system. You write in natural language: "which toys do kids in Latin America want but don't have yet?", and the agent resolves the query against the right panel: ranking, comparison, breakdown by age range, brand or intellectual property profile, cross by socioeconomic level. The answer does not arrive alone. It brings the chart, the source panel, the exact survey wording, and the number of real respondents behind the figure. When the base is small, the system flags it instead of hiding it in a footnote.
"The U18 industry was planned for years on assumptions: what an adult browses, what a device suggests. U18 Radar reverses that order: we ask directly in the household, wave after wave, with consent and without collecting personal data of minors. The criteria to understand the U18 universe are not bought, they are built with years of proprietary data."
Four proprietary studies, one data stack
U18 Radar is built on four continuous tracking studies by Kidscorp: Kids & Teens, Families, Toys Brand, and Entertainment Brand. They cover seven markets: Mexico, Brazil, Argentina, Colombia, Chile, Peru, and the United States, with national, regional, and socioeconomic-level readings. They translate into four ways to query the data: the conversational agent, a question catalog organized by topic, ready-made market reports by country and category, and trackers dedicated to the entertainment and toy industries.
The impact on investment
Around 70% of advertising investment directed at children under 18 is wasted on audiences that are not the audience, according to Kidscorp's YouTube Effectiveness Test (Q4 2024), which analyzed more than 10,000 channels in Mexico and Brazil on DV360 and Google Ads.
Waste does not start at the buy: it starts with how the audience was defined. U18 Radar is the first step of a single cycle: the audience is defined with proprietary evidence, the U18 DSP projects its reach and delivers it omnichannel across YouTube, apps, and Roblox with validated inventory, and the report measures it at the placement level. A single audience definition governs the four stages that follow.
About Kidscorp
Kidscorp is the adtech and media intelligence company specialized in U18 audiences with the longest track record in the Americas. With more than 11 years in the market and local commercial teams across the region, it offers safe, contextual digital advertising solutions that respect the regulatory frameworks that protect minors. Its proprietary technology stack includes U18 Radar, U18 DSP, and U18 Creative Studio, tools that allow brands to reach kids, teens, and their families in verified environments, with inventory curation and targeting designed exclusively for this segment.