To mark its tenth anniversary, Kidscorp unveiled a new visual identity that reflects the evolution of its essence: now more technological, bold, and innovative.
Ten years ago, two entrepreneurs saw what no one else could. As the digital world advanced, a key segment remained invisible: those under 18. In a global context where one in three internet users belongs to this group, Demian Falestchi and Hernán Ratinoff founded Kidscorp to drive a new era of digital marketing, one in which data, technology, innovation, and compliance are the foundation for connecting with young people and their families.
In an industry lacking effective, scalable, or compliant solutions for the U18 segment, Kidscorp decided to create them. From scratch, with resilience, a passion for excellence, and the vision to lead a transformation that others didn't even dare to imagine.
"We created Kidscorp to close a gap. Today, we're opening a new paradigm. We understood that to achieve something extraordinary, we had to start by challenging the established order."
A decade later, Kidscorp functions as more than an adtech leader. Its technological ecosystem represents the first programmatic, self-service, and transparent DSP, combining millions of proprietary data points, precise audience segmentation capabilities, and strict compliance with global regulations (COPPA, GDPR, LGPD).
A New Brand for a New Era
On the occasion of its tenth anniversary, Kidscorp unveiled a new visual identity representing the evolution of its essence. Falestchi emphasizes: "This new brand is more than a cosmetic change; it's a declaration of principles. We're celebrating a decade of firm convictions, of dreams that became products, and of values that brought us here."
The company's success stemmed from transforming obstacles into opportunities. They invested in technology when others hesitated, launching a data and insights platform that enabled unprecedented understanding of digital behavior among children, adolescents, and families. They built a committed team with solid values and clear purpose.
Trusted by the World's Leading Brands
Major global advertisers and agencies including Disney, Mattel, Nintendo, LEGO, Netflix, Warner Bros. Discovery, Adidas, Hasbro, Kellanov, OMG, WPP, Publicis, IPG, Dentsu, and Havas trust Kidscorp's offerings.
The company has launched more than 1,000 specialized content pieces, reports, research projects, and training spaces to educate and professionalize the ecosystem.
"We've celebrated 10 years of being true to our core values of challenging the status quo, basing 100% of our decisions on three pillars that define our DNA: data & technology first, innovation & disruption, and market empathy. But the best is yet to come."
The company is preparing for expansion with an ambitious vision to become the leading global adtech partner for reaching new generations.