In Mexico, a well-known consumer goods brand for children partnered with Kidscorp to enhance its campaign for a popular animated franchise, creating attractive, safe, and high-impact advertising for the target audience.
Challenge
The goal of the campaign was to promote a new product line featuring the license of this animated franchise, integrating it into children’s daily meals. To increase brand recognition and generate engagement among children, Kids Corp and its client launched an innovative and safe advertising strategy for children.
Implementation
The first step was to create engaging content that would capture the children’s attention and encourage them to watch it. In our various app formats, we prominently featured the client’s logo and the franchise characters, knowing they would attract the audience. We then identified their passion points and interests to effectively position ourselves within their digital ecosystem. Using Askids’ Insights Portal, our data-driven platform, we analyzed our client’s audience segmentation. This allowed us to identify the target audience’s interests and align them with their favorite digital spaces.
The third step was to execute the campaign using Kite, the first SaaS advertising platform designed specifically to connect with audiences under 18 years old. Kite’s unique advantage lies in its ability to effectively reach children and teenagers through their preferred platforms within the programmatic ecosystem. Utilizing thousands of data points collected in compliance with privacy protection standards, Kite employs a predictive methodology that offers cutting-edge audience segmentation for U18 users. This tool allowed us to efficiently and safely execute our client’s campaigns in the following areas:
Conclusion
Through this approach, our client faced challenges that we overcame together, ultimately achieving the goals of our campaign. Along the way, we gained valuable experiences that helped us learn and grow. This collaboration fostered a relationship based on trust, hard work, and a shared commitment to creating effective communication between the brand and children in the safest possible way.
